With all the misinformation out there about afro hair being naturally dry and frizzy (shoutout to Ouidad), it's easy to start thinking there's something wrong with kinky/coily hair -- even when it's perfectly healthy. This misinformation can prompt us naturals to buy products that aren't suited for our hair. Even companies that cater to afro-textured hair get it wrong sometimes so it's important to be diligent when shopping for your hair, otherwise you might become what I call a hair hypochondriac.
As naturals, we're always being told how fragile and brittle our hair is. "Breakage" has become this big bad B word that has sent us running to stores in frantic search of products that will protect us from the horrors of thinning edges, single-strand knots, and split ends. We're bombarded with advertising that suggests our hair could be thicker, longer, shinier, and most fallaciously of all, straighter. The funny thing is even if you have superbly healthy hair, you've probably felt compelled by these claims too. I for one can admit to second-guessing the health of my edges whenever I see certain advertisements. (Are these normal baby hairs, or am I balding...?!) Obviously, this doubt inspires me to purchase some cream or gel that promises to restore my edges to their former glory. It's not until I've tested the product and had zero results that I realize I had been paying more attention to the advertising than to my own hair! I'd fallen victim to clever marketing that made me believe my hair might be damaged (is my hair dull, or is it just bad lighting in here?) and I lost sight of what my hair truly needed. I'm a much savvier shopper now that I have a few tricks to avoid becoming a hair hypochondriac.
I hope you find these tips helpful and remember them next time you're shopping for hair products. Unless you're a huge fan of the flat iron and you dye your hair a new colour every two days, chances are your hair is doing just fine! Be sure to listen to what it wants and forget all the corporate noise telling you otherwise.
Have you suffered from hair hypochondria? Share your experience in a comment below!